Evergrin Academy

Brand Strategy, Visual Identity, Mascot System

Brand Strategy, Visual Identity, Landing Page

Brand Strategy, Visual Identity, Mascot System

Before a school can teach, it needs to know what it believes.

Evergrin Academy was still a vision when the work began: a soon-to-open kindergarten with a long-term ambition to become a full education ecosystem, from early childhood through high school.

The founders knew what they wanted to build.

The work was helping them see it clearly enough to begin.

The strategy sessions were personal.

Stylescapes printed and brought to their home. Sitting with references, talking about why they wanted to do this in the first place.

What kind of children did they want to shape?

What did they believe about learning that most schools got wrong?

That conversation became the foundation for everything: the brand values, the visual direction, and eventually the logic of the school itself.

Like: How each floor would feel, or what each space would teach without words.

The scope extended beyond a logo: Brand strategy; full visual identity; mascot development with backstories and habitats; spatial design direction across four school floors; a storybook structure; merchandise roadmap.

The goal throughout was design something that felt distinctly like their school.

A logo built from what they believed:

The final mark is a shield made from four tiles: yellow for Inspired, red for Forward-thinking, green for Sustainable, blue for Nimble. Each tile a different color and a different value, creating a badge the school could stand behind.

The final mark is a shield made from four tiles: yellow for Inspired, red for Forward-thinking, green for Sustainable, blue for Nimble. Each tile a different value, creating a badge the school could stand behind.

Then we have the mascots:

The four characters: Iris, Robi, Niva, Glen - each of them embodying one value, each living in a distinct world within the school. They are characters with backstories, habitats, and a role in how the school teaches. They found their way into teaching materials, classroom environments, and onto merchandise. They are not just decoration that children saw; children learned through them.

The same room, 3 months apart

The school opened.

What started as a conversation in their living room became something children walk into every day.

"Khanh's greatest strength was her ability to distill Evergrin's core values into a visual identity that truly speaks to our audience. The creation of our logo with its symbolic shield made from our four core values was particularly impressive. It's not just a logo; it's a story that parents and children alike connect with."

Mark Uong, CFO, Evergrin Academy

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